Service95, Mail Clubs, and the Marketing of Belonging
Book clubs make reading social. 'Book club' as a brand makes consumption feel social. We know they aren’t the same thing but still the marketing of belonging is uniquely resonating with so many right now. As someone that runs an in-person book club, let’s talk about it.
Soft Cover’s TBR (Summer 2026)
Soft Cover’s short, curated TBR list that will be renewed seasonally.
Soft Cover’s Field Guide to the Horror Genre (101)
A mix of classic and contemporary horror picks for the horror curious.
Soft Cover’s Guide to Bookstores in the Twin Cities
An honest guide to bookstores in the Twin Cities to plan your next visit
Starting an in-person book club from the ground up
Running an in-person book club is more involved than it looks and more rewarding than you might expect. In this post, I walk you through a full framework for building a book club from scratch: finding venues, setting up infrastructure, selecting books, promoting events, and facilitating discussions that people actually want to come back to. Whether you are thinking about starting a small group with friends or building something open to your broader community, this is the honest, practical guide I wished existed when we started.
Book Review: The Once and Future Witches by Alix E. Harrow
Is it fair to have a literary fiction critique on a fantasy novel?
Hard Cover’s Guide to Political and Social Theory
This is a guide for entry points into exploring the sub-genre of social and political theory. This sub-genre has a reputation for being inaccessible, jargon filled, and dense but books in the last couple of decades (i.e. this is going to be mostly contemporary works) have produced very readable and urgent works worth reading.
Book Review: Discontent by Beatriz Serrano
Discontent is a novel about Marisa, a 32-year old mid-level ad agency creative absolutely drowning by the mediocrity of corporate and her own life. This book promises a dark comedy, sharp wit, and pointed observation about the absurdity of corporate and the existential weight of a life shaped by it (and aware of it).
SOFT COVER's Guide to Free and Low-Cost Reading: Twin Cities Edition
As promised, this is a comprehensive guide to free or low cost literary resources in the Twin Cities. This is something that will have periodic updates and will include links when able.
If you liked Bunny, then you’ll like these
I recently made a video where I picked one book and picked four similar books based purely off vibes. Now I am digging deeper into why said vibes make sense.
This Is How You Lose the Time War
Long after I read the last word, I still think about this story. Even with the setting and characters taking place so far from our known reality in both time and place, even when the main characters are by no means “human”, the story and connection unfolds into something truly intimate and profound.